Lucinda Blythe has over 25 years’ experience in the auction world. She worked in a number of senior management roles at Sotheby’s and co-founded a new online auction house, The Auction Room, with George Bailey, previously Managing Director, Europe, Sotheby’s.
Latterly she worked for The Fine Art Auction Group and Dreweatts 1759, and she currently works at The Pedestal – a specialist auction business founded by two senior Furniture specialists, and Understanding Jewellery – an exciting new business which launched in July 2021. Lucinda also provides promotional, marketing and website services for the renowned ceramicist Margaret O’Rorke, (view the website here).
Lucinda worked as marketing consultant for Dorset Art Weeks 2020 – an alternative online auction event for our Covid-19 times, read her artist interviews here.
From 1994-2011 Lucinda worked at Sotheby’s where from 1999-2006 she headed the Catalogue Publishing Division with responsibility for photography, design, production and distribution of catalogues for the company’s UK and European auction locations. Her other roles at Sotheby’s included Head of Marketing, Head of Proposals and Senior Business Director for the European Jewellery and Watch Division, where she worked with the specialist teams to secure and manage important consignments and collections as well as winning market share for the European Jewellery auctions.
In early 2013 Lucinda launched The Auction Room with George Bailey. Featuring online auctions of Contemporary Art from the Middle East and Africa, Jewellery and Watches, Tribal Art and single owner collections, the bespoke site also hosted charity auctions, notably Art on a Postcard for the Hep C Trust.
From 2015-2017 Lucinda was Marketing Director for the Fine Art Auction Group, (comprising Dreweatts & Bloomsbury Auctions, Mallett Antiques and Hatfields Restoration). In this role she oversaw and managed the planning and execution of the full range of marketing, advertising and promotional strategies across the Group’s businesses.
In 2018 Lucinda became Marketing Projects Manager for Dreweatts 1759, with responsibility for the company’s website and content, press and communications. She managed the development and design of the new Dreweatts’ website and also created new copy and content – the site launched in July 2019.
Lucinda works as a marketing consultant at The Pedestal, handling press, social media, advertising and blogs and content for the website. For Understanding Jewellery she is the Business Manager, working with senior Jewellery specialists David Bennett and Daniela Mascetti in managing and developing all elements of the business (view website here).
Lucinda has also volunteered for the British Lung Foundation (Development Researcher) and London Parks & Gardens Trust (Co-ordinator: Open Garden Squares Weekend, read her event blog here). She has worked on exhibition presentation and marketing for Janet Rady Fine Art: Patrick Altes | Tolerance; Eve Arnold | Selected Prints and Amin Roshan | Fire of Love, all taking place in 2019.